I am close to putting out my short story, The Barber of Superville. (My novel is still grinding along, but grinding well.) And I am very much leaning towards e-books and self-publishing. Not that I won't look at other avenues as well (magazines, book publishers, anything that works).
But I want control over my writing. I am used to being critiqued (in fact, I NEED and LOVE good beta-readers!), and I will have my stories professionally edited. I listen to and learn from feedback. But I do not want a publisher putting Holly on the book cover with a lotsa-cleavage-exposing super-suit, which Holly would never wear because she has issues with how she was, um, endowed when her super-powers manifested. And I do not want some publisher saying, "Oh, then you are writing a young adult book. Say, can you make Holly younger? Like, fifteen?"
First, I am not writing this book for demographics: if I write for one demographic, chances are that I'll shut out all the others. I am better off letting the book find its own audiences. (I believe Bruce Campbell said that writing movies for demographics is just B.S.) Second, Holly has written a graphic novel similar to Watchmen, and you will not find fifteen-year-olds capable of doing that (unless they're mutants), and besides, I want to do my condom joke at the end of the book. I want control over my writing.
I have been reading Hugh Howey's blog (http://www.hughhowey.com). He inspires me. From his website: "Hugh Howey is the author of the award-winning Molly Fyde Saga and the New York Times and USA Today bestselling WOOL series." He started out by self-publishing his stories. Here is a recent blog post from him. It is worth reading if you are a writer or a reader or both.
P.S. I have been reading his blog, but I still need to finish reading read his stories that I bought. I should be ashamed. If one wants to write, one should read. (And I would add, in my case, read something besides comic books.)
Buy the ebook with Holly's first story!